Shadow Her — Operations Foundations Portal

Helping Women Entrepreneurs Strengthen Business Operations.

Less than 4% of entrepreneurs reach $1M annual revenue — and less than 1% of those are women founders. Shadow Her exists to change that through data-driven operations training, connected community, and vetted resources.

12.3MWomen-Owned Businesses

$1.9TAnnual Revenue

82%Fail from Cash Flow

Operations Foundations

Our 4-segment training covers everything from financial clarity to AI integration — built for established women entrepreneurs ($100K+ revenue).

Operations Foundations & The Data Case
People & HR Operations
IT, Cybersecurity & Day-to-Day Ops
SOPs, AI & Integration

34%Lower first-year revenue for women vs. male-owned businesses

47%More likely for women to close for family or personal reasons

94%Of small business owners report facing financial challenges

39%Cannot cover more than one month of expenses in a disruption

Your Stage, Your Roadmap

Operations by Business Stage

Every business has different needs. Find your stage, expand it, and check off what you have in place. Your completion percentage updates in real time.

Build Your Business

Interactive Operations Toolkit

CEO-level calculators, planners, and builders. Fill in your numbers, get real answers, and export professional documents for your business.

Profit & Loss Calculator

Enter your monthly numbers to see real profitability. Calculates gross margin, net income, operating expenses ratio, and breakeven point. Export as a formatted report.

12-Month Cash Flow Forecaster

Project your cash position month by month. See when you'll run out of runway — or when you'll have enough to invest. Visual chart included.

Burn Rate & Runway Calculator

Know exactly how long your cash will last and what revenue you need to survive. Critical for every business stage.

Cash on Hand ($)

Monthly Revenue ($)

Monthly Expenses ($)

Pricing & Profitability Calculator

Find out if you're undercharging. Enter your costs, desired margin, and see what you should actually be charging.

Cost to Deliver ($)

Current Price ($)

Monthly Customers

Target Margin (%)

Hours per Customer

SOP Builder

Build a real Standard Operating Procedure. Drag to reorder, add steps, load templates. Copy or export as a professional document.

My Standard Operating Procedure

Owner: Your Name | Frequency: Weekly | Updated:

Breakeven Analysis

How many units/customers/sessions do you need to cover your costs? Essential for pricing and growth decisions.

Monthly Fixed Costs ($)

Price per Unit/Session ($)

Variable Cost per Unit ($)

True Employee Cost Calculator

A $20/hr employee doesn't cost $20/hr. Factor in taxes, insurance, benefits, and overhead to see the real cost before you hire.

Hourly Rate ($)

Hours / Week

Weeks / Year

Burden Rate (%)

Taxes, WC, benefits. Typical: 20-35%

SWOT Analysis Builder

Map your Strengths, Weaknesses, Opportunities, and Threats. Add items to each quadrant, then export a professional SWOT document you can share with mentors or advisors.

Strengths (Internal)

Weaknesses (Internal)

Opportunities (External)

Threats (External)

Brand Audit Checklist

Evaluate your brand consistency across every touchpoint. Check off what is in place, identify gaps, and export a brand health report.

Personal Finance Snapshot

Your business sustainability is tied to your personal financial health. This is confidential — for your eyes only. Know your numbers so your business decisions are not driven by personal financial pressure.

Monthly Personal Income ($)

Monthly Personal Expenses ($)

Personal Emergency Fund ($)

Personal Debt Total ($)

Monthly Debt Payments ($)

Credit Score Range

Marketing ROI Calculator

Know which marketing channels are actually working. Enter your spend and results by channel to see cost per lead, cost per customer, and return on investment.

Know Where You Stand

Operations Scorecard

Rate yourself 1–5 in each area. Your total reveals operational maturity — and your biggest gap is your next priority.

0 / 50

Rate each area to see your score

Find Your People

Entrepreneur Directory

Connect with women building businesses across industries, stages, and regions. Filter by category, stage, region, or search by name and skill.

Find Free Money

Grant Finder for Women Entrepreneurs

Curated grants for women-owned businesses in Pennsylvania and nationally. Sorted by deadline so you never miss one.

AI-Powered Operations

Claude Prompt Toolkit

Copy-ready prompts for every operational area. Paste directly into Claude for actionable results.

Built for Growth

Quick Reference Resources

Essential guides from the Operations Foundations training. Click any section to expand the full reference — comprehensive enough to use as a standalone document.

Ready to Build Operations That Last?

Shadow Her gives you the training, community, and accountability to build a business that doesn't just survive — it scales.

Get Your Application Started